Persistent Cookies are now banned
Yes, that’s right. Persistent Cookies, such as Evercookies, Super Cookies and Cookie Forever are now off the table in the digital domain. We all know that browser cookies have been around for decades but, if you really want to tackle the problem of customer online security, then knowing your persistent cookies from your regular cookies is crucial. The new cookie law and the EU’s GDPR
have now made persistent cookies illegal and companies that use them face penalties.
Originally, HTTP traditional cookies were created so that browsers could maintain a current session. They are little text files that your Internet browser creates and saves on your computer. They’re very convenient and efficient for tracking. They can identify the user, and thus can recognize you when you return to the same site as well as record and use information about your browser behavior. Cookies have an impact on your online experience by making it quicker and more personal to you.
Are Cookies Bad News?
No, not necessarily. They’re not like a virus as they don’t interfere with the functioning of your computer and, while they can store your data, this data has been provided by you. What makes them bad news is when they’re used by questionable websites.
The Legalities of Cookies
now requires users to consent to cookies being stored on their computer. Cookie storage is only legal if the website or company informs the user of how their data will be used. Indeed, they should have the option to refuse this. However, there exist many ways in which a user’s choices can be circumvented. This is where persistent cookies come into play.
As mentioned, persistent cookies can get a user’s information after they have deleted their cookies. The files are recreated and can continue to inform the websites of the users activities without their consent. They are designed to make data acquisition persistent, says the creator of the Evercookie, Samy Kamkar. Cookies created with persistent cookies are really difficult to get eliminate. This means that companies can continue to track users whilst disrespecting the user’s choices in terms of their data storage, which is now illegal.
User Safety is Compromised
It must be made extremely clear that this process of using persistent cookies has been outlawed and condemned. It violates the rights of users and goes against their specific wishes. Deleting cookies is a deliberate act and, as such, should be respected. Users are becoming more and more aware of these dodgy practices. But what can you, as a company, do to overcome this?
Solutions Going Forward
It is becoming more difficult to ensure that user’s data is handled within the legal framework and follows the GDPR
guidelines. As a result, many companies are seeking help in establishing their webpages so that they are GDPR
compliant. Here, at F8th Inc.
, our security system can help you to set up your websites so that they are fully compliant with the new legislation. Given that the cookie law, and GDPR
tolerate companies that have action plans to become compliant, by collaborating and implementing F8th Inc.
’s solution. By incorporating F8th Inc.
, your company will have strong evidence of your transition plan, which allows you to be amenable to the new laws and regulations. Additionally, it will give you time to implement a new security system that’s accommodate legislations without increasing risk of exposure.
Published: February 22nd, 2019
Edited: March 5th, 2019